A long awaited straight Telugu flick from a brilliant Director called Ram Gopal varma’s “ Katha Screenplay Darskatvam Appalraju” was launched today morning (August 27, 2010) at Annapoorna Studios in Hyderabad. This is one of the unique launch ceremonies held in Tollywood in the recent past. Former glamour Queen Sridevi ,attended this function as the Chief Guest.Whatever Varma does, it will be a news by default. Even in today’s “Appalraju” movie launch also, few of interesting things happened which no one would have thought about it.
Traditional process of Clapping the board at Muhurtham Shot is also done in a unique style.Usually it will be clapped once at opening of any movie launching events. But Varma made Nagarjuna clap the board first, then calling it as a second take, he made Sridevi clap for the second time. As soon as she clapped the board, he said shot O.K and went on saying “If Sridevi claps the board,automatically shot will come out perfect “. Which again shows varma’s un-ending admiration towards his ‘ever before-never after’ dream girl , one and only Sridevi.
K Raghavendra Rao, Srinu Vytla, Gunashekar and others were present. Several other Celebes like Naga Chaitanya, Sumanth, Rana, Nithin and the film’s hero Sunil and heroine Colors Swathi and several producers and directors graced the occasion.
Interestingly, a song from the film was also played on the dais which goes on criticising the contemporary directors including K Raghavendra Rao, Vinayak, Sreenu Vytla, Kodi Ramakrishna, Gunashekar, etc. Gunashekar and Raghavendra Rao kept on laughing at the remarks. The song is written by lyricist Kaluva Sai and composed by noted music director Koti.
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